Development of Japanese Manga Business　　　　　　　　　　　　　　　
Miyako Okada
The Ninth Joint Seminar of Yeungnam University and Hokkaido University, Sep. 2017
English, International conference proceedings

マンガビジネスの生成と発展：コミック・アニメ・キャラクター商品のビジネスシステムの解明　　　　　　　　　　　　　　　
岡田美弥子
經濟學研究, 63, 2, 229, 258, Jan. 2014
Japanese, Research institution

Development of Japanese Manga Business : Explanation from the Viewpoint of Comics Business System
岡田美弥子
經濟學研究, 63, 1, 45, 64, 北海道大学大学院経済学研究科, Jun. 2013
Japanese, Research institution, 本稿の目的は，日本のマンガビジネスを牽引し，アニメやキャラクター商品，およびマンガ以外のエンターテイメントに素材を提供してきたコミック事業に焦点を当て，コミックのビジネスシステムがどのように誕生し，どのような機能を有するのかを解明することである。日本におけるコミック事業の歴史および代表的な少年コミック雑誌編集部の事例から明らかになったのは，日本のコミック事業におけるビジネスシステムが2つの仕組みから成り立っていることである。1つめの「マンガ家の発掘・育成の仕組み」は，誌上で実施される作品公募や編集部への作品の持ち込みによって，誰にでもマンガ家になれる機会を与えて潜在的マンガ家の裾野を広げるという機能をもっていた。2つめの「競争による選別・淘汰の仕組み」は，コミック誌上で行われる人気投票すなわち読者の評価にもとづいて，マンガ家を競争させ，質の高い作品を生み出していた。また，これらの仕組みには，コミック雑誌と読者の双方向関係における，読者の評価や読者から生まれるマンガ家志望者の存在が欠かせないことも解明された。

Significance and Issues in the Study of Business System(The Frontiers of Business System Research)
OKADA Miyako
Journal of Information and Management, 33, 2, 47, 58, Japan Society for Information and Management, Nov. 2012, [Invited]
Japanese, Scientific journal, The purpose of this paper is to discuss and make clear the significance and issues in the study of business system. This paper, first, extracts key concepts on the study of business system by classifying accumulated studies from the axes of 'analytical unit'. Then, this paper discusses the features on the perspective of business system by comparing with the related perspectives. The significance in the study of business system shown in this paper is following. First, it makes clear the long-term advantage and the uniqueness of companies and industries. Second, it explains the dynamics of interdependent relationship between companies with value-creations. Third, it can analyze diversified phenomena such as not only competition between companies and industries but also their establishment and continuation. On the other hand, one of the issues shown in this paper is the difficulty in generalizing the results obtained from case-study of business system and in showing the pragmatical implication from accumulated studies on business system.

マンガビジネスにおける分析視角の検討　　　　　　　　　　　　　　　
岡田美弥子
經濟學研究, 59, 3, 169, 178, Dec. 2009
Japanese, Research institution

マンガビジネスの成長　　　　　　　　　　　　　　　
岡田美弥子
神戸大学大学院経営学研究科博士論文, Jun. 2000, [Peer-reviewed]
Japanese, Doctoral thesis

マンガビジネスの生成と発展　　　　　　　　　　　　　　　
岡田美弥子
中央経済社, May 2017, [Single work]

Development of Japanese Manga Business　　　　　　　　　　　　　　　
Miyako Okada
The Ninth Joint Seminar of Yeungnam University and Hokkaido University, 08 Sep. 2017, English, Oral presentation
[International presentation]

Issues in the Foreign Market of Japanese Manga Business　　　　　　　　　　　　　　　
Miyako Okada
The World Business Ethics Forum, 10 Dec. 2014, English, Invited oral presentation
[Invited], [International presentation]

マンガビジネスの成長要因の解明　　　　　　　　　　　　　　　
岡田美弥子
日本生産管理学会, 30 Jul. 2011, Japanese, Oral presentation
[Domestic Conference]

エンターテイメント・ソフト産業のビジネスシステムの研究視角　　　　　　　　　　　　　　　
岡田美弥子
日本情報経営学会, 03 Jul. 2011, Japanese, Oral presentation
[Domestic Conference]

マンガビジネスの分析視角　　　　　　　　　　　　　　　
岡田美弥子
日本生産管理学会, 14 Mar. 2010, Japanese, Oral presentation
[Domestic Conference]

Management C　　　　　　　　　　　　　　　
Oct. 2022 - Jan. 2023

Modern Corporation I　　　　　　　　　　　　　　　
Hokkaido University
Apr. 2022 - Aug. 2022

演習　　　　　　　　　　　　　　　
北海道大学経済学研究科

演習　　　　　　　　　　　　　　　
北海道大学経済学部

外国所購読　　　　　　　　　　　　　　　
北海道大学経済学部

経済・経営書購読　　　　　　　　　　　　　　　
北海道大学経済学部

身の回りの経営学　　　　　　　　　　　　　　　
北海道大学

経営学入門　　　　　　　　　　　　　　　
北海道大学

国際経営論特論　　　　　　　　　　　　　　　
北海道大学大学院経済学研究院

国際比較経営論特論　　　　　　　　　　　　　　　
北海道大学大学院経済学研究科

企業論Ⅱ　　　　　　　　　　　　　　　
北海道大学経済学部

企業論Ⅰ　　　　　　　　　　　　　　　
北海道大学経済学部

IP (Intellectual Property) Strategy in the Japanese Contents Business　　　　　　　　　　　　　　　
科学研究費補助金等
Apr. 2025 - Mar. 2030
Miyako Okada
日本学術振興会, 基盤研究（C）, 北海道大学, Principal investigator, 25K0525505

コンテンツ産業におけるビジネスシステムの国際展開
Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)
Apr. 2020 - Mar. 2024
岡田 美弥子
本研究の目的は，コンテンツ産業の国際展開における成功要因をビジネスシステムの観点から明らかにすることである．
研究代表者はこれまでに，事業領域が広範囲におよぶマンガビジネス（作品を軸に連動するコミックとアニメ，キャラクター商品などの事業）の事業間関係の研究に取り組み，国内事業におけるビジネスシステムの有効性を解明してきた．しかし，国内で機能しているビジネスシステムが，一部の成功例を除けば，海外では必ずしも機能していないという現状が見受けられる．そこで，これまでの研究を発展させ，(1)マンガビジネスを中心としたコンテンツ産業の国際展開のパターンを類型化し，(2)その国際展開の類型に影響を与える要因を検討した上で，(3)国内外を包括するビジネスシステムの観点から，コンテンツ産業における国際展開の成功要因の解明を試みる．
当初の計画では，2020年度には，コンテンツ産業に関する文献および資料を入手・渉猟した上で，国際展開の成功事例に関連する企業の日本本社および米国での聴き取り調査を行う予定であった．しかしながら，新型コロナウイルスの影響で，日本国内および米国での聴き取り調査が実施できなかったため，コンテンツ産業に関する文献および資料にもとづき研究を進めてきた．
2020年度に進まなかった研究の遅れを取り戻すために，2021年度は，Zoom等を活用した聴き取り調査の実施を試みたが，分析に必要なデータの収集が十分ではないため，引き続き，聴き取り調査を行う予定である．
Japan Society for the Promotion of Science, Grant-in-Aid for Scientific Research (C), Hokkaido University, Principal investigator, 20K01904

コンテンツビジネスのグローバル・シナジーに関する実証研究　　　　　　　　　　　　　　　
科学研究費補助金
Apr. 2016 - Mar. 2020
岡田美弥子
日本学術振興会, Principal investigator, Competitive research funding

Dynamism of Gloobal Innovation Activities
Grants-in-Aid for Scientific Research
01 Apr. 2011 - 31 Mar. 2016
IWATA Satoshi, HIRAMOTO KENTA, HIRANO MINORU, ABE TOMOKAZU, OKADA MIYAKO, SAKAGAWA YUJI, AIHARA MOTOHIRO, TADA KAZUMI, TANIGUCHI EUGENE, KOJIMA HIROMITSU, UDA TADASHI
First, We defined the global innovation activiteis and constructed hypotheses by surveying the relevant literature. Second, we described the research methods and constructed research framework on global innovation activities. Third, we conducted emprical research (quantitative research and qalitative research) on global innovation activities based on the research framework. Finally, we discussed about the findings and analysed the research results including the theoretical contributions, managerial implications, and observations for future research.
Japan Society for the Promotion of Science, Grant-in-Aid for Scientific Research (B), Hokkaido University, 23330118

マンガビジネスのグローバル戦略　　　　　　　　　　　　　　　
科学研究費補助金
Apr. 2012 - Mar. 2015
岡田美弥子
日本学術振興会, Principal investigator, Competitive research funding

マンガビジネスの進化に関する実証研究―国際比較を通じた創造的事業システムの解明―　　　　　　　　　　　　　　　
科学研究費補助金
Apr. 2009 - Mar. 2012
岡田美弥子
日本学術振興会, Principal investigator, Competitive research funding

Formation and Spillover of Strategic Collaboration
Grants-in-Aid for Scientific Research
2008 - 2011
KOJIMA Hiromitsu, HIRAMOTO Kenta, IWATA Satoshi, TANIGUCHI Eugene, OKADA Miyako, SAKAGAWA Yuuji, AIHARA Motohiro, UDA Tadashi, YOKOYAMA Keiko, SUGAWARA Hironobu
In this research project over four years, we analyzed the process of strategic collaboration between multi-sectors including nonprofits, governments and businesses.
First, we developed an original framework,"collaborative window model", according to the review of the previous studies. The collaborative window model is a useful framework to describe and analyze the dynamic aspect of the process of collaboration. Next, we made seven in-depth case studies of pioneering strategic multi-sector collaborative projects which had succeeded in creating pluralistic social values. Finally, we analyzed the seven multi-sector collaborative project mentioned above by using our model and presented 18 propositions and 7 practical implications for collaborative activists on the basis of the results of the analysis.
In summary, we developed the original framework,"collaborative window model" for the analysis of multi-sector collaboration and indicated its effectiveness through the case studies.
Japan Society for the Promotion of Science, Grant-in-Aid for Scientific Research (B), 20330076

Dynamism of Value Creation Models through Strategic Multi-sector Collaboration
Grants-in-Aid for Scientific Research
2007 - 2009
HIRAMOTO Kenta, KOJIMA Hiromitsu, IWATA Satoshi, TANIGUCHI Eugene, OKADA Miyako, SAKAGAWA Yuuji, AIHARA Motohiro, UDA Tadashi, YOKOYAMA Keiko
Value creation through strategic multi-sector collaboration which was resolved by our research project is one of the viable methods for the challenging solution of social issues in the twenty first century. Now rapidly wide spreading strategic multi-sector collaboration has great potential for pluralistic social value creation. In the result of three-year research project, we made seven in-depth case studies of pioneering strategic multi-sector collaborative projects and we presented the essence of value creation through the collaborations. Our conclusions are presented as 18 propositions. These 18 propositions are classified into four groups, which are propositions on 1) participants specification and "ba" setting, 2) agenda setting and solution specification, 3) willingness of organizations and activities and 4) coming down and development of the collaboration.
The significance of this research project is following. First, the framework the name of which is "collaborative windows model" for analyzing value creation through strategic multi-sector collaboration was developed. Second, the essence of strategic value creation through multi-sector collaboration was presented. Finally, practical implications for value creation through strategic multi-sector collaboration are presented.
Japan Society for the Promotion of Science, Grant-in-Aid for Scientific Research (B), Hokkaido University, 19330080

エンターテイメント・ソフト産業の事業間関係　　　　　　　　　　　　　　　
科学研究費補助金
Apr. 2005 - Mar. 2008
岡田美弥子
日本学術振興会, Principal investigator, Competitive research funding

Strategic Multi-Sector Collaborations among NPO, Government and Companies
Grants-in-Aid for Scientific Research
2006 - 2008
IWATA Satoshi, KOJIMA Hiromitsu, HIRAMOTO Kenta, OKADA Miyako, TANIGUCHI Eugene, SAKAGAWA Yuji, AIHARA Motohiro, UDA Tadashi, TERAMOTO Yoshiya, YOKOYAMA Keiko, FUKUSHIMA Eishi
第1に, 戦略的協働とは何かを明らかにした. 第2に, 各セクター間における戦略的協働をパターン化した. 第3に, 協働パターンの構成概念を明確化し, 概念間の相互関係を記述し説明するための概念的枠組を構築し, その上で概念の操作化を試みた. 第4に, 構築された概念的枠組に基づき, NPO, 企業, 政府間の戦略的協働の実態を測定, 記述, 比較した. 第5に, 比較事例研究から得られた分析結果より, 戦略的協働に関する統合的な理論モデルを構築した.
Japan Society for the Promotion of Science, Grant-in-Aid for Scientific Research (B), Hokkaido University, 18330076

Strategic Partnership among NPOs, Governments and Firms
Grants-in-Aid for Scientific Research
2005 - 2007
KOJIMA Hiromitsu, HIRAMOTO Kenta, TERAMOTO Yoshiya, YOKOYAMA Keiko, AIHARA Motohiro, SUGAWARA Hironobu
This research has aimed at the clarification of "Strategic partnership" in every country in the world for the past 15 years based on the strategic intent among NPOs, governments and firms. An extremely important "Strategic partnership" for the society of this 21st century was clarified from the aspect that centered on the management research theoretically and empirically.
First, "Collaborative Window model" that was a theoretical frame to analyze strategic partnership was presented with the first thesis. Second, we made a case study of PMF (Pacific Music Festival) in the second thesis, case studies of Kiritappu Wetland Trust and Hokkaido Green Fund in the third theses and case studies of JHADS and Japan Platform in the fourth thesis, respectively.
As a result of the series of case studies above, 20 propositions all including the following four propositions were extracted. Proposition 1: Two or more important participants who belong to the different sectors are continuously participating in the strategic partnership. Proposition 2: An important participant whose motivation is the highest alternates with the time passage. Proposition 3: Necessary time for the achievement of the strategic partnership is provided for by the amount of the capital resorce that the important participant can use at first. Proposition 4: When an activist sets connected places (Ba) and uses it in heavy layers of the plural, the strategic partnership is promoted. Proposition 5: When the solution to obtain (1) the technical practicability, (2) the cost in the tolerance, and (3) the citizen's connivance is generated and made the strategic partnership is promoted.
Japan Society for the Promotion of Science, Grant-in-Aid for Scientific Research (B), Hokkaido University, 17330081

エンターテイメント・ソフト産業のビジネスシステムおよびその国際比較　　　　　　　　　　　　　　　
学研究費補助金
Apr. 2002 - Mar. 2005
岡田美弥子
文部省科, Principal investigator, Competitive research funding

A Comparative Study in Japan and the US on Strategic Partnership of Business Organizations and Non - profit Organizations
Grants-in-Aid for Scientific Research
2003 - 2005
IWATA Satoshi, KOJIMIA Hiromitsu, TERAMOTO Yoshiya, HIRAMOTO Kenta, FUKUSHIMA Eishi, YOKOYAMA Keiko
"A Comparative Study in Japan and the US on Strategic Partnership of Business Organizations and Non - profit organizations," a three-year research project launched in spring 2004. The contents of the report were as follows :
Part 1 includes four articles. First is written about partnerships between firm and NPO. This paper examines a typology, problems and implication of the partnerships by focusing on the social aspects of business. Second is written about corporative partnerships to NPO in the company creating social value. This paper examines the ideal corporative partnerships to NPO. Third and fourth are written about critical case about NPO. Third is written about very famous NPO in Hamamatsu. This name is MAF Hamamatsu. Fourth analyzes the case about corporation between PWJ and Teijin. There is the common feature in two cases. NPO makes cooperative relationships with other organizations. This cooperative relationship is key factor of successes in these cases.
Part 2 includes six articles. First is written about enactment process of the law of NPO. Second is written about governance structure of NPO. Third is written about two logic of corporate social responsibility. Fourth is written about collaborative windows model. Fifth is written about appropriate facilitation of collaboration-pattern between specialists and citizens to the issue requiring consensus building. Sixth is written about construction and evolution of organizational networking.
Part 3 includes five articles. First is written about global R&D activities of Japanese MNCs in the United States. Second is written about gaining and sustaining competitive advantage by application of information system. Third is written about the determinants of information system effectiveness. Fourth is written about the key factors leading to the success of the Japanese Manga business. Fifth is written about rethinking the interaction between strategy and organization.
Japan Society for the Promotion of Science, Grant-in-Aid for Scientific Research (B), HOKKAIDO UNIVERSITY, 15330072

An Empirical Study of Strategic Partnership Between Non profit organizations and Business Organizations
Grants-in-Aid for Scientific Research
2002 - 2004
KOJIMA Hiromitsu, IWATA Satoshi, HIRAMOTO Kenta, TANIGUCHI Eugene, TERAMOTO Yoshiya, YOKOYAMA Keiko
"An Empirical Study of Strategic Partnership between Non Profit Organization and Business Organization," a three-year research project launched in spring 2001, drew up the report of the flowing contents.
Part 1 includes four articles. First is written about partnerships between firm and NPO. This paper examines a typology, problems and implication of the partnerships by focusing on the social aspects of business. Second is written about corporative partnerships to NPO in the company creating social value. This paper examines an ideal corporative partnerships to NPO. Third and fourth are written about critical case about NPO. There is very famous NPO in Hamamatsu. This name is MAF Hamamatsu. Third is written about this case. Fourth analyzes the case about corporation between PWJ and Teijin. There is common feature in two cases. This feature is partnership. Focusing NPO makes cooperative relationships to other organizations. This cooperative relationship is key successes factor in these cases.
Part 2 includes five articles. First is written about enactment process of the law of NPO. Second is written about governance structure of NPO. Many implications about NPO are suggested Third is written about two logic of corporate social responsibility. The cognitive gap between business and society (NPO) are suggested. Fourth are written about relationship between NPO and business organization. Historical analysis of collaboration between NPO and business organization was carried out. Fifth are written about appropriate facilitation ness of collaboration-Pattern between specialists and citizens to the issue requiring consensus building. Typology of partnership and process of making a partnership were suggested.
Part 3 includes five articles. First is written about the facilitation of industry-government-academia collaboration and the function of "Ba" in a region. Second is written about global R&D activities of Japanese MNCs in the United States. In this paper, R&D activities are examined based on information flow and knowledge management perspectives. Third is written about the determinants of the effectiveness of information systems and present patterns for application systems that can lead to realization of competitive advantage. Fourth is written about the key factors leading to the success of the Japanese Manga business. This paper shows that the business system makes the quality of Japanese Manga high and brings synergy effect to the Manga business. Fifth is written about technology development activities in emerging process of digital camera industry.
Japan Society for the Promotion of Science, Grant-in-Aid for Scientific Research (C), HOKKAIDO UNIVERSITY, 14597001