Nozawa Shunsuke

Institute for the Advancement of Higher Education International Education and Research DivisionAssociate Professor
Last Updated :2024/12/06

■Researcher basic information

Researchmap personal page

Research Keyword

  • Linguistic Anthropology
  • Semiotics
  • Communication
  • Media
  • Popular Culture
  • Social History

Research Field

  • Humanities & social sciences, Sociology
  • Humanities & social sciences, Linguistics
  • Humanities & social sciences, Cultural anthropology and folklore, Linguistic Anthropology

■Career

Career

  • May 2021 - Present
    Hokkaido University, Institute for the Advancement of Higher Education, Associate Professor
  • Sep. 2019 - Apr. 2021
    Hokkaido University, Research Faculty of Media and Communication, Assistant Professor
  • Apr. 2017 - Aug. 2019
    University of Tokyo, Interfaculty Initiative in Information Studies, Visiting Researcher
  • Jun. 2015 - Mar. 2017
    University of Tokyo, Interfaculty Initiative in Information Studies, Project Associate Professor
  • Sep. 2012 - May 2015
    Dartmouth College, Department of Asian and Middle Eastern Languages and Literatures, Visiting Lecturer

Educational Background

  • 2011, University of Chicago, Anthropology

■Research activity information

Awards

  • 2012, Department of Anthropology, University of Chicago, Sol Tax Dissertation Prize               
    Shunsuke Nozawa
  • 2008, Center for East Asian Studies, University of Chicago, Dissertation Writing Fellowship               
    Shunsuke Nozawa
  • 2005, Social Science Research Council, International Dissertation Research Fellowship               
    Shunsuke Nozawa
  • 1999, New York University, Edward Sapir Award for Joint Linguistics and Anthropology Undergraduates               
    Shunsuke Nozawa

Papers

  • Becoming-Channel: Affect, the Phatic, ASMR               
    Shunsuke Nozawa
    柿並良佑、難波阿丹編『「情動」論への招待—感情と情動のフロンティア』勁草書房, 2024
  • The Concentration Booth and the Handshaking Lane: Ideologies of the Phatic
    Shunsuke Nozawa
    International Journal of the Sociology of Language, 2023, 284, 15, 36, 2023, [Peer-reviewed], [Invited]
    Scientific journal, Scholars of language and culture have effectively used the language ideology concept to critique the referentialist assumption in the post-Enlightenment conceptualization of language and society. Continuing with this critical project, this article attempts a further reorientation of our analytic metalanguage to explore the ideology of the phatic, the way in which salient emphasis is placed on problems regarding communicative channels of contact. The article identifies this ideology in the increasingly visible role played by phatic labor and its concrete manifestations in scenes of service and affective labor in contemporary Japan. Two separate instances are analyzed to reveal their common engagement with channels of contact as a metapragmatic concern. First, I analyze one Japanese restaurant chain's attempt to design and control the material zone of contact in dining experience, as indicative of the larger tendency in the contemporary economy to standardize consumer desire at the level of the phatic. Second, I look to the culture of celebrity, especially popular idols, and examine the institutionalization of fan-idol contact that has become a hegemonic marketing strategy. These cases witness rituals of public encounter that either work to hybridize human speech acts with nonhuman speech-actants inhabiting the material environment of contact, or to regulate forms of interaction deemed detrimental to the channel of affect through monitoring, interruption, and other forms of phatic policing. I use this analysis to draw attention to the necessity of taking the phatic function seriously in the scholarly exploration of language ideology. While scholars in various fields have frequently spoken of the centrality of communicative labor in postindustrial societies, the analytic focus on ideologization of the phatic offers a more precise theoretical and empirical framework for examining how communication is fetishized as the central site of political and economic intervention.
  • Review: Making Meaningful Lives: Tales from an Aging Japan by Iza Kavedžija
    Shunsuke Nozawa
    Ageing & Society, 41, 3, 708, 709, CAMBRIDGE UNIV PRESS, Mar. 2021, [Invited]
    English
  • Idolatry and Mediumship: Topologies of Affect in Japanese Media Culture
    Shunsuke Nozawa
    Aoyagi Hiroshi, Patrick W. Galbraith, Mateja Kovacic, eds., Idology in Transcultural Perspective: Anthropological Investigations of Popular Idolatry, 259, 285, Springer International Publishing, 2021, [Peer-reviewed], [Invited]
    In book
  • Face
    Shunsuke Nozawa
    The International Encyclopedia of Linguistic Anthropology, 1, 4, Wiley, 09 Nov. 2020, [Peer-reviewed], [Invited]
    English, Scientific journal
  • Review: Tokyo Boogie-Woogie: Japan's Pop Era and Its Discontents by Hiromu Nagahara
    Shunsuke Nozawa
    Monumenta Nipponica, 75, 1, 176, 179, Project Muse, 2020, [Invited]
    English, Scientific journal
  • Phatic Communication
    Shunsuke Nozawa
    Jason Karlin, Patrick Galbraith, and Shunsuke Nozawa, eds., Japanese Media and Popular Culture: An Open-Access Digital Initiative of the University of Tokyo, An Open-Access Digital Initiative of the University of Tokyo, 2020, [Peer-reviewed]
    English, Research institution
  • Effacement
    Shunsuke Nozawa
    Jason Karlin, Patrick Galbraith, and Shunsuke Nozawa, eds., Japanese Media and Popular Culture: An Open-Access Digital Initiative of the University of Tokyo, An Open-Access Digital Initiative of the University of Tokyo, 2020, [Peer-reviewed]
    English, Research institution
  • Online trolling and mutual forgetting               
    Shunsuke Nozawa
    Makiko Takekuro, ed., Discordance in Interaction: A Linguistic Anthropological View of Disharmony and Conflict. Tokyo: Hitsuji Shobo., 2018
    Japanese
  • Language characterization: ludic translation and citationality               
    Shunsuke Nozawa
    Toshiyuki Sadanobu, ed., Interdisciplinary Explorations of the Concept of “Character. ” Tokyo: Sanseido, 2018
    Japanese
  • Tearful Sojourns and Tribal Wives: Primitivism, kinship, suffering, and salvation on Japanese and British reality television
    Christopher Ball, Shunsuke Nozawa
    AMERICAN ETHNOLOGIST, 43, 2, 243, 257, WILEY, May 2016, [Peer-reviewed]
    English, Scientific journal, The Japanese and British reality television programs Tearful Sojourns and Tribal Wives both feature protagonists' adventures and residence in "tribal societies." Each program constructs different primitivist images through distinct tropes of kinship; Tearful Sojourns fetishizes filiation and consanguinity, while Tribal Wives fetishizes marriage and affinity. The emphasis on descent and affinity reflects and contributes to cultural kinship crises-the breakdown of filial piety in Japan and of marriage in the United Kingdom-felt among their viewers. The shows subtly manipulate images of kinship, the primitive, and suffering to generate a globally mediatized primitivist discourse that purports to therapeutically help audiences find in the primitive Other something they have lost, providing a path to redemption. This discourse contributes in turn to popular perceptions of anthropology.
  • Life encapsulated: Addressivity in Japanese life writing
    Shunsuke Nozawa
    LANGUAGE & COMMUNICATION, 46, 95, 105, PERGAMON-ELSEVIER SCIENCE LTD, Jan. 2016, [Peer-reviewed]
    English, Scientific journal, This paper explores the 'graphic artifacts' (Hull, 2012) of jibunshi ('personal history'), Japanese life writing, as semiotic time capsuling. By semiotic time capsuling, I mean a material process of effacement and resurfacing that mediates 'non-adjacent timescales' (Lemke, 2000). I focus on one grassroots literacy movement (original formulator of the genre name, jibunshi) and its ideology of addressivity, a fantasy of tele-communication that conjures up other times, other lives, and other values. The movement's practical philosophy of the life-historical 'record' as a time capsule-like sign addressed to distanced addressees offers its participants an unlikely tool for politicizing everyday life against hegemonic nationalist nostalgia. (C) 2015 Elsevier Ltd. All rights reserved.
  • Review: Aging and Loss: Mourning and Maturity in Contemporary Japan
    Nozawa Shunsuke
    ANTHROPOLOGICAL QUARTERLY, 89, 1, 319, 324, 2016, [Invited]
  • Ensoulment and effacement in Japanese voice acting
    Shunsuke Nozawa
    Patrick Galbraith and Jason Karlin, eds., Media Convergence in Japan. Kinema Club., 169, 199, 2016, [Peer-reviewed]
    In book
  • Phatic Traces: Sociality in Contemporary Japan
    Nozawa Shunsuke
    ANTHROPOLOGICAL QUARTERLY, 88, 2, 373, 400, 2015, [Peer-reviewed]
  • Characterization
    Shunsuke Nozawa
    Semiotic Review, 3, n.pag, 2013, [Peer-reviewed]
  • The gross face and virtual fame: Semiotic mediation in Japanese virtual communication
    Shunsuke Nozawa
    First Monday, 17, 3, n.pag, First Monday, 05 Mar. 2012, [Peer-reviewed]
    English, Scientific journal, This article examines an emerging art of self-fashioning and sociality in Japanese-language virtual communication. Through an ethnographic exploration I argue that crucial to the structure and experience of Japanese virtual communication are acts of opacity. People in the Japanese virtual mobilize elaborate techniques of material camouflage and anonymity to effectively conceal their body and obscure their identity. They are normatively faceless. I offer this ethnography to suggest that these acts of obfuscation, the presentation of the self-in-disguise in everyday life, force us to reorganize our own modernist epistemological framework. Treating acts of opacity in the Japanese virtual not as a question of presence, secrecy, and truth but instead as themselves a complex social project, this article aims to parse out competing ideologies of communication in the contemporary culture of media. I will address these ideologies as they inform a set of interconnected categories such as anonymity, privacy, and personhood, which are themselves deeply couched in modernist epistemological terms.
  • Discourses of the coming: ignorance, forgetting, and prolepsis in Japanese life-historiography               
    Shunsuke Nozawa
    Casey High, Ann Kelly, and Jonathan Mair, eds., Anthropology of Ignorance: an Ethnographic Approach . New York & Basingstoke: Palgrave McMillan, 55, 85, 2012, [Peer-reviewed]
    In book
  • The meaning of life: Regimes of textuality and memory in Japanese personal historiography
    Shunsuke Nozawa
    LANGUAGE & COMMUNICATION, 27, 2, 153, 177, PERGAMON-ELSEVIER SCIENCE LTD, Apr. 2007, [Peer-reviewed]
    English, Scientific journal, This paper explores cultural logics of memory-making and textuality as manifested through discursive practices in Japanese "personal historiography". It proposes a sufficient conceptualization of the textuality of reading and writing for sociocultural analysis of memory and history from a pragmatic semiotic perspective. Through close examination of two cases of text-making, I identify writing not just as a tool for decontextualization; rather, or additionally, I demonstrate its functions to destabilize or create contexts, in particular contexts of memory-making. This view of writing allows for a perspective that sees the use and production of personal histories as a proleptic act, the one that foreshadows the ways in which texts written as historical account may be recontextualized in future contexts of reading within imagined and actual trajectories of circulation. The analysis based on this perspective reveals the central assumptions and their ironical workings in the discourse and practice of Japanese personal historiography, regarding a distinct kind of self-fashioning, memory-making, and historical consciousness. (c) 2006 Elsevier Ltd. All rights reserved.
  • Review: Vicarious language: Gender and linguistic modernity in Japan.
    Nozawa Shunsuke
    ANTHROPOLOGICAL QUARTERLY, 80, 1, 295, 299, 2007, [Invited]

Other Activities and Achievements

  • Texture, Everyday/Life, Effacement               
    Shunsuke Nozawa, Eureka: Poetry and Criticism, 55, 7, 262, 2023, [Invited]
    Japanese
  • Refashioning Gendered Language and Body Among Japanese Youth at University Drag (Josou) Contests
    宮崎 あゆみ, 野澤 俊介, フルカワ ギャビン, 日本文化人類学会研究大会発表要旨集, 2018, 0, 2018
    In this paper, we explore the discourse and performance of <i>josou</i>, 'men dressing as women,' based on our ongoing qualitative research on participants in university <i>josou</i> contests. We argue that these participants turn <i>josou</i> into diverse technologies of the self (Foucault 1988) through refashioning their own language and body and mobilizing a network of expertise and social relations for their labor of transformation., 日本文化人類学会, Japanese
  • Events of Affect : Interface, Liveness, and Phaticity
    野澤 俊介, 難波 阿丹, 難波 純也, 仁井田 千絵, 近藤 和都, 東京大学大学院情報学環情報学研究. 調査研究編 = Research survey reports in information studies. Interfaculty initiative in information studies, the University of Tokyo, 33, 33, 1, 30, 30 Mar. 2017
    東京大学大学院情報学環, Japanese
  • Workshop in the 38th Congress Reconsidering Discordance in Interaction
    Yamaguchi Masataka, Takekuro Makiko, Ogiwara Maki, Nozawa Shunsuke, Asai Yuichi, The Japanese Journal of Language in Society, 19, 2, 93, 97, 2017
    The Japanese Association of Sociolinguistic Sciences, Japanese
  • 交感性、指標性、言語イデオロギー:引き金と握手
    野澤 俊介, 日本文化人類学会研究大会発表要旨集, 2016, 0, B04, 2016
    マリノフスキーが発案した「交感」概念を言語人類学、とりわけ記号論的視点から再考し、交感性に分析の眼差しを向けることが「やりとりの人類学」における方法論的、理論的枠組みへどのように寄与するのかを考察する。ヤコブソンのコミュニケーション「機能」論による記号論的整理を背景に、近年取りざたされつつある交感性に関する議論を鑑みながら、交感性に重点を置く言語観の実例としてアメリカと日本からのケースを紹介する。, 日本文化人類学会
  • Phaticity: contact and its allure
    Shunsuke Nozawa, Anthropology News, 55, 11, 2014

Lectures, oral presentations, etc.

  • Channels and pleasure: the semiotic ideology of the phatic               
    Shunsuke Nozawa
    The Japanese Association of Sociolinguistic Sciences, 16 Sep. 2023, Japanese, Nominated symposium
    16 Sep. 2023 - 16 Sep. 2023, [Invited]
  • Characterization and imagined languages               
    Shunsuke Nozawa
    Kyarachters: On the Other Side of Narrative, 30 Apr. 2023, English
    28 Apr. 2023 - 30 Apr. 2023, [Invited]
  • Signs of improper contact: harassment, triggers, and institutional wellbeing               
    Shunsuke Nozawa
    Anthropology of Japan in Japan, 03 Dec. 2022, Oral presentation
  • Virtual life and the pleasure of gaps               
    Shunsuke Nozawa
    When Anthropology and History Meet Comics and Animation, 11 Dec. 2020, Teri Silvio, English, Invited oral presentation
    11 Dec. 2020 - 12 Dec. 2020, Taipei, Taiwan, Province of China, [Invited], [International presentation]
  • Virtual life and the seiyūesque layer               
    Shunsuke Nozawa
    East Asian Studies Seminar Series, 14 Oct. 2020, Sharon Kinsella, English, Oral presentation
    University of Manchester, United Kingdom, [Invited], [International presentation]
  • The seiyūesque: the layering of agency and the labor of characterization
    Shunsuke Nozawa
    Symposium: Desired Identities: New Technology-Based Metamorphosis in Japan, 28 Jun. 2020, Agnès Giard for EMTECH, English, Nominated symposium
    27 Jun. 2020 - 28 Jun. 2020, Musée du quai Branly - Jacques Chirac Youtube Channel, France, [Invited], [International presentation]
  • Becoming-channel: minor affects of the phatic in ASMR               
    Shunsuke Nozawa
    American Anthropological Association, 21 Nov. 2019, English, Oral presentation
    [International presentation]
  • Socialization to contact and the value of talk in celebrity culture               
    Shunsuke Nozawa
    American Association of Applied Linguistics, 12 Mar. 2019, Oral presentation
  • Real nobodies: characterizing ordinary people               
    Shunsuke Nozawa
    American Anthropological Association, 15 Nov. 2018, English, Oral presentation
    [International presentation]
  • The seiyūesque. Panel: They Move: Voice, Body, Machine. Mechademia Conference. Kyoto. 25 June.               
    Shunsuke Nozawa
    Mechademia Conference, 25 Jun. 2018, English, Oral presentation
    [Domestic Conference]
  • Pleasure, effacement, and 2.5D love               
    Shunsuke Nozawa
    Techno-Realities and Affective Creatures, 14 Jun. 2018, English, Nominated symposium
    Université Paris Nanterre, [Invited], [International presentation]
  • Refashioning gendered language and body among Japanese youth at university grag (josou) contests               
    Ayumi Miyazaki, Gavin Furukawa, Shunsuke Nozawa
    Japanese Society of Cultural Anthropology, 03 Jun. 2018, English, Oral presentation
    [Domestic Conference]
  • Platforms, contents, and characterization in Japanese popular culture               
    Shunsuke Nozawa
    Daiwa Scholarship Lecture Series, 30 Nov. 2017, English, Invited oral presentation
    Hosei University, [Invited], [Domestic Conference]
  • Intertwining femininities and masculinities at drag ( josou) performances among Japanese youth               
    Ayumi Miyazaki, Gavin Furukawa, Shunsuke Nozawa
    The Japan Sociological Society, 05 Nov. 2017, English, Oral presentation
    [Domestic Conference]
  • Connection and disconnection: the semiotic ideology of phaticity               
    Shunsuke Nozawa
    Human Language Circle, 05 Nov. 2016, Japanese, Oral presentation
    Rikkyo University, [Domestic Conference]
  • Inter-faces of the city: masks and partitions in Tokyo               
    Shunsuke Nozawa
    American Anthropological Association, 17 Oct. 2016, English, Oral presentation
    [International presentation]
  • The voice-work and the labor of animation in Japan               
    Shunsuke Nozawa
    Labor of Animation, 17 Jun. 2016, English, Invited oral presentation
    Academia Sinica, Taipei, [Invited], [International presentation]
  • Phatic spectacle: contact and its discontents               
    Shunsuke Nozawa
    American Ethnological Society Spring Conference, 02 Mar. 2016
  • Masks, handshakes, and fantasies of the phatic               
    Shunsuke Nozawa
    Boas Lecture, Barnard College/ Columbia University, 29 Feb. 2016, English, Invited oral presentation
    Barnard College/ Columbia University, [Invited], [International presentation]
  • Phaticity               
    Shunsuke Nozawa
    Narrating Global Futures: Religion, Culture and Nostalgia, 01 Mar. 2014, English, Invited oral presentation
    Virginia Polytechnic Institute and State University, [Invited], [International presentation]
  • Effacement-work               
    Shunsuke Nozawa
    Remediations II, 15 Mar. 2013, English, Invited oral presentation
    University of Chicago, [Invited], [International presentation]
  • The world of characters: reading Japanese society through popular culture               
    Shunsuke Nozawa
    Sophia University Institute of Comparative Culture Lecture Series, 25 Oct. 2011, English, Invited oral presentation
    Sophia University, [Invited], [Domestic Conference]