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Kamiyama Hiroyuki

Research Faculty of Media and Communication　Media and Communication　International Public RelationsProfessor
Center for Language LearningProfessor

Researcher basic information

■ Degree
  • M.A., Waseda University, Mar. 1996
■ URL
researchmap URLホームページURL■ Various IDs
Researcher number
  • 60981123
J-Global ID■ Research Keywords and Fields
Research Keyword
  • Luxury Tourism
  • Gastronomy Tourism
  • Tourism Marketing
  • Tourism Statistics
  • Tourism Economy
  • Tourism Policy
Research Field
  • Humanities & Social Sciences, Tourism studies, Tourism policy, tourism economy, tourism statistics, marketing, gastronomy tourism, luxury tourism
■ Educational Organization

Career

■ Career
Career
  • Apr. 2025 - Present
    KAJU SAS, Advisor, France
  • Feb. 2025 - Present
    Sapporo Regional Tourism Create Promotion Association, Chairman
  • Jun. 2024 - Present
    Hokkaido Tourism Organization, Board Member
  • Apr. 2023 - Present
    Hokkaido University, Research Faculty of Media and Communication, 教授, Japan
  • Jan. 2001 - Dec. 2023
    Nomura Research Institute Co., Ltd, Chief Consultant
  • Jan. 2019 - Jun. 2019
    Cabinet Office, Director
  • Apr. 2010 - Sep. 2013
    Japan Tourism Agency, Ministry of Land, Infrastructure, Transport and Tourism, Director of Tourism Statistics and TSA
  • May 1998 - Dec. 2000
    ACNielsen Japan Co. Ltd., Executive
  • Apr. 1996 - Apr. 1998
    Japan Transport and Tourism Research Institute, Assistant Researcher
Educational Background
  • Apr. 1993 - Mar. 1996, Waseda University, Graduate School of Letters, Arts and Sciences
  • Apr. 1989 - Mar. 1993, Waseda University, School of Commerce
Committee Memberships
  • Apr. 2026 - Present
    Hokkaido Airports Co., Ltd., External Experts, Others
  • Apr. 2026 - Mar. 2027
    Japan Tourism Agancy, Member of the Selection Committee for the Project to Promote the Creation of Content from Regional Tourism Resources for the Distribution of Tourism Demand, Government
  • Oct. 2025 - Mar. 2026
    Japan National Tourism Organization (JNTO), Ambassador Certification Review Committee, Government
  • Aug. 2025 - Mar. 2026
    Noboribetsu City, Experts on the Noboribetsu City Tourism Vision Development Committee, Autonomy
  • Jun. 2025 - Mar. 2026
    MEXT (FY2024 supplementary budget "Recurrent Education Ecosystem Construction Support Project"), Tourism Destination Management Ecosystem Leadership Development Program Implementation Committee
  • Jun. 2025 - Mar. 2026
    Sapporo Tourist Association, Advisor for "Support for the formulation of tourism destination management strategies aimed at becoming a DMO"
  • Sep. 2025 - Sep. 2025
    Saitama Prefecture, Advisor for comparative analysis of tourism visitor statistics., Autonomy
  • Jun. 2024 - Jun. 2025
    Rusutsu Village, Member of the Rusutsu Village Accommodation Tax Council, Autonomy
  • Mar. 2025 - Mar. 2025
    Japan Tourism Agancy, Member of the selection committee for the "Regional Revitalization Premium Inbound Tour Intensive Development Project", Government
  • Aug. 2024 - Dec. 2024
    Japan Association for the International Horticultural Expo 2027, Adviser on price acceptability survey, Others
  • Feb. 2024 - May 2024
    Japan Tourism Agency, Selection committee member for the "Tourism Restart Project", Government
  • May 2023 - Jun. 2023
    Japan Tourism Agency, Judge for the "Tourism Restart Project", Government
  • Dec. 2013 - Mar. 2015
    Japan Tourism Agency, Member of the Working Group on National Tourist Visitor Statistics Based on Common Standards, Government
  • Dec. 2013 - Mar. 2015
    観光庁, Member of the Study Committee on Tourism Statistics, Government
  • Nov. 2013 - Mar. 2015
    Japan Tourism Agency, Member of Tourism Regional Economic Research Working Group, Government
  • Oct. 2013 - Mar. 2015
    Japan Tourism Agency, Member of Special Working Group on Monthly Tourism Statistics, Government
  • Apr. 2010 - Dec. 2014
    UNWTO, UNWTO Tourism Statistics Expert

Research activity information

■ Papers
■ Other Activities and Achievements
  • "Tourism x Peace" History of Tourism and Social Security.
    JTB Tourism Research & Consulting Co. Column xTourism, Nov. 2025, [Invited]
    Japanese, Introduction commerce magazine
■ Books and other publications
■ Lectures, oral presentations, etc.
  • Why is tourism promotion necessary now?
    Hiroyuki Kamiyama
    Hokkaido Tourism Organization Tourism Academy, 25 Jul. 2026, Japanese, Nominated symposium
    [Invited]
  • The Current State of Tourism in Japan and Hokkaido
    Hiroyuki Kamiyama
    Hokkaido Tourism Organization Tourism Academy, 24 Jul. 2026, Japanese, Nominated symposium
    [Invited]
  • Data Analysis Training (Basic Course)
    Hiroyuki Kamiyama
    Tokyo Convention & Visitors Bureau: Tourism Human Resource Development Training – Data Analysis Training (Basic Course), 09 Jul. 2026, Public discourse
    [Invited]
  • The Ideal Form and Initiatives of Industries Contributing to the Sustainable Development of Regions and Economies
    Hiroyuki Kamiyama; Kenjiro Karahashi; Makiko Kamori; Makoto Totsuka; Chie Mitsui
    46th ASEAN+3 Bond Market Forum (ABMF) Meeting and Related Events, 06 Jul. 2026, Invited oral presentation
    [Invited]
  • Current situation and initiatives of tourism in Hokkaido
    Hiroyuki Kamiyama
    AMF International Symposium, 28 May 2026, Invited oral presentation
    [Invited]
  • The state of tourism in Japan and Hokkaido
    Hokudai Doshin Academy, 18 Apr. 2026
  • Tourism strategies by utilizing tourism statistics
    Hiroyuki Kamiyama
    Mie Prefecture Tourism Data College, 16 Feb. 2026, Public discourse
    [Invited]
  • winter2morrow - Rethinking Winter Tourism: Sustainable and Innovative Paths in Austria
    Hiroyuki Kamiyama
    AUSTRIAN STRATEGIC BUSINESS SUMMIT | Indo-Pacific 2025, 03 Oct. 2025, Nominated symposium
    02 Oct. 2025 - 03 Oct. 2025, [Invited]
  • Sustainable regional development through tourism in Hokkaido
    Hiroyuki Kamiyama
    First preparation seminar for the "JR Hokkaido x Hokkaido University New Value Creation Contest", 29 Aug. 2025, Japanese, Public discourse
    [Invited]
  • SHAPING THE FUTURE OF HOKKAIDO TRAVEL
    Kenjiro Karahashi; Hiroyuki Kamiyama
    ICDES2025, 11 May 2025, English, Nominated symposium
    08 May 2025 - 11 May 2025
  • Overview of the Radiative Cooling Material, “Radi-Cool” Efforts toward carbon neutrality at Haneda Airport Terminal Building
    Ryoichi Shimada; 神山裕之
    ICDES2025, 10 May 2025, Japanese, Nominated symposium
    08 May 2025 - 11 May 2025
  • Emerging Trends in Tourism Statistics in the Context of Destinations, Events and/or Sports
    Peter Laimer; Hiroyuki Kamiyama
    ICDES2025, 09 May 2025, English, Nominated symposium
    08 May 2025 - 11 May 2025
  • Concept of Events at Theme Parks
    Masashi Yokoyama; Hiroyuki Kamiyama
    ICDES2025, 09 May 2025, Japanese, Nominated symposium
    08 May 2025 - 11 May 2025
  • What is luxury tourism?
    Hiroyuki Kamiyama; Kayo Hattori
    Dosanko Shimanchu Forum, 06 Mar. 2025, Nominated symposium
    [Invited]
  • How to promote tourism in Hokkaido
    Hiroyuki Kamiyama
    Hokkaido Tourism Organization Steering Committee, 16 Oct. 2024, Japanese, Invited oral presentation
    [Invited]
  • How to attract Japanese tourists to Austria
    Workshop of Austrian National Tourist Office in Tokyo, 02 Sep. 2024
    [Invited]
  • Inbound Tourism Marketing in Sapporo City
    Attraction Creation Committee, Sapporo Chamber of Commerce, 23 Jul. 2024, Japanese, Invited oral presentation
    [Invited]
  • Characteristics of tourism in Palestine and its challenges
    "Palestine's past, present and future seen through tourism" Media Tourism Research Center; Hokkaido University, 02 Feb. 2024, Japanese, Oral presentation
    [Invited]
  • Tourism ROI as seen from tourism statistics
    The 2nd DMO Study Group Workshop, Oct. 2013, Japanese, Oral presentation
    [Invited]
  • Recovery of inbound visitors to Japan after the earthquake and tourism spending trends
    Conference of Traffic and Transport Related Research Organizations; Ministry of Land, Infrastructure, Transport and Tourism, 09 Oct. 2012, Japanese
    [Invited]
  • Developing of the Japanese Outbound Tourism Statistics
    UNWTO Regional Statistics Capacity Building Programme Bangkok, 07 Mar. 2012, Nominated symposium
  • Common Standards for Statistics on Inbound Domestic and Foreign Tourists by Prefecture
    UNWTO Regional Statistics Capacity Building Programme Bangkok, 06 Mar. 2012, Nominated symposium
  • Developing of the Japanese Inbound Tourism Statistics
    UNWTO Regional Statistics Capacity Building Programme Bangkok, 05 Mar. 2012, Nominated symposium
  • Developing of the Japanese Domestic Tourism Statistics
    UNWTO Regional Statistics Capacity Building Programme Bangkok, 05 Mar. 2012, Nominated symposium
  • Developing of the Japanese Regional Tourism Economy Statistics
    UNWTO Second International Conference on the Measurement and Economic Analysis of Regional Tourism, 28 Nov. 2011
  • Developing of the Japanese Outbound Tourism Statistics
    UNWTO Regional Statistics Capacity Building Programme Manila
    04 Jul. 2011 - 06 Jul. 2011, [Invited]
  • Developing of the Japanese Inbound Tourism Statistics
    UNWTO Regional Statistics Capacity Building Programme Manila
    04 Jul. 2011 - 06 Jul. 2011, [Invited]
  • Developing of the Japanese Domestic Tourism Statistics
    UNWTO Regional Statistics Capacity Building Programme Manila
    04 Jul. 2011 - 06 Jul. 2011, [Invited]
  • How to take time off? Government initiatives to allow employees to take and spread out vacation time
    The 17th Conference of Japanese Society for Occupational Mental Health, 17 Jul. 2010, Japanese
    [Invited]
  • Comparison of domestic airfare policies in Japan and Germany and implications for Japan
    The 1st Conference of The Japan Transport and Tourism Research Institute, 27 May 1997, Japanese, Oral presentation
■ Syllabus
  • 国際広報メディア・観光学研究, 2024年, 修士課程, 国際広報･観光 ＭＣ
  • 観光マーケティング論演習, 2024年, 修士課程, 国際広報メディア・観光学院
  • 観光マーケティング論演習【履修証明プログラム】, 2024年, 修士課程, 国際広報メディア・観光学院
  • 広報とマーケティング, 2024年, 修士課程, 国際広報メディア・観光学院
  • キャリア開発演習, 2024年, 修士課程, 国際広報メディア・観光学院
  • キャリア開発研究, 2024年, 博士後期課程, 国際広報メディア・観光学院
  • 英語技能別演習, 2024年, 学士課程, 全学教育
  • 英語演習, 2024年, 学士課程, 全学教育
  • 英語Ⅱ, 2024年, 学士課程, 全学教育
■ Affiliated academic society
  • Jul. 2024 - Present
    International Association of Scientific Experts in Tourism (AIEST)
■ Research Themes
■ Academic and Social Contribution Activities/Other
Media Coverage
  • Regarding the introduction of an accommodation tax in Hokkaido
    13 Apr. 2026
    Hokkaido Cultural Broadcasting
    Mintele
    [Media report]
  • Regarding the introduction of an accommodation tax in Hokkaido
    04 Apr. 2026
    TV Hokkaido
    Keizai Navi
    [Media report]
  • Will Junglia's dual pricing system spread? Increasing number of foreign visitors to Japan causes friction with local residents
    22 Sep. 2025
    Other than myself
    Nikkei Business Publications,Inc.
    Nikkei Business
    [Paper]