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Johan Edelheim

Research Faculty of Media and Communication　Media and Communication　International Regional Culture StudiesProfessor
Center for Ainu and Indigenous StudiesProfessor
Global Institute for Collaborative Research and EducationProfessor
Center for Advanced Tourism StudiesProfessor
Institute for Academic InnovationProfessor

Behind most of my research lies a deeply rooted aim for humanism and equality. I look at society and events with a purpose to highlight inequality in order to bring issues to common awareness. These matters of inequality can be found in all fields of studies and a conscious use of different theoretical lenses allows me to investigate matters in novel ways. The majority of my studies focus in different ways on tourism, hospitality, leisure, education and society – quite often using different popular culture sources as my data collection sites.
My research interests focus on: a) the Scholarship of Teaching and Learning (SoTL), especially connected to tourism and hospitality Higher Education; b) on critical tourism studies connected to climate change, equality, identity, ethnicity and care; and c) philosophy of tourism and hospitality, especially ontology and axiology.

Researcher basic information

■ Degree
  • PhD (Cultural Studies), Macquarie University, Australia
  • MBA, Macquarie Graduate School of Management
  • Postgraduate Diploma in Tourism and Hospitality, Macquarie University, Australia
  • Postgraduate Certificate in Higher Education, Abo Akademi, Finland
  • Bachelor of Hospitality Management, Vaasa Institute of Hospitality Management
■ URL
researchmap URLホームページURL■ Various IDs
J-Global ID■ Research Keywords and Fields
Research Keyword
  • Tourism Education
  • Higher Education
  • Tourism
  • Axiology
  • Foundational philosophies
  • Hospitality
  • Narrative analysis
  • Critical theory
Research Field
  • Humanities & Social Sciences, Tourism studies
■ Educational Organization

Career

■ Career
Educational Background
  • Sep. 2004 - Mar. 2007, Macquarie University, Critical and Cultural Studies, Philosophy Doctor, Thesis title: The Bushranger and the Big Banana - A Cultural Studies Critique of Tourism Studies, Australia

Research activity information

■ Papers
■ Books and other publications
■ Lectures, oral presentations, etc.
  • ‘Fūdo, more-than-human embodied learning practices
    Educational Spaces: Embodied Learning and the Reconstruction of Cultural Ethos, Hokkaido University, Sapporo, Japan, 07 Aug. 2026, English, Public symposium
    07 Aug. 2026 - 07 Aug. 2026, 46892564
  • An Asia–Pacific Axiological Rendering of Mobilities in Climate Change
    ATLAS Critical Tourism Studies Asia Pacific In-Between Conference 2026 – Tourism and Mobilities, Ritsumeikan University, Kyoto, Japan, 09 Mar. 2026, English, Oral presentation
    09 Mar. 2026 - 10 Mar. 2026, 51361347
  • Walkshops as Pedagogy: Peripatetic, Multimodal and Milieu-Based Learning in Tourism and Hospitality Education
    Edelheim, Johan; Zhang, Yiqin; Liu, Youping; Hartikainen, Eetu-Antti; Kinzhaeva, Elvira
    Sustainability in Tourism and Hospitality Education – 25th JSTHE, Ritsumeikan Asia Pacific University, Beppu, Japan, 07 Mar. 2026, English, Oral presentation
    07 Mar. 2026 - 08 Mar. 2026, 46892564;51361347
  • Fūdo in Motion: Walking, Multimodality, and the Teaching of Tourism
    “One by Walking” online symposium, Plymouth University, UK, 23 Jan. 2026, English, Keynote oral presentation
    23 Jan. 2026 - 23 Jan. 2026, 46892564, [Invited]
  • Values-based education for a sustainable world
    2nd International Conference on Sustainable Education and Teaching (ICSET) 2025, Faculty of Education, Suan Sunandha Rajabhat University, Bangkok Thailand, 12 Dec. 2025, English, Keynote oral presentation
    12 Dec. 2025 - 12 Dec. 2025, 46892564, [Invited]
  • Teaching tourism beyond written texts – Attuning to senses whilst walking the land
    2025 Special Symposium of the Japanese Society of Geographical Sciences/Geographical Association of Japan 100 Year Anniversary Event: Teaching Tourism in Higher Education Geographical Perspective and Beyond, Hiroshima University, Hiroshima, Japan, 29 Nov. 2025, English, Keynote oral presentation
    29 Nov. 2025 - 29 Nov. 2025, 46892564;51361347, [Invited]
  • Why do you bother to get out of bed in the morning? Value, Valorisation, Goodness, Values, and Axiology
    Wakayama University, Faculty of Tourism Research Week, Wakayama, Japan, 05 Nov. 2025, English, Public discourse
    05 Nov. 2025 - 05 Nov. 2025, 46892564;51361347, [Invited]
  • Exploring Tourist Attractions Across the World: Criminals, Santa Claus, and Station Master Cats - What do They Tell About Their Host Regions?’
    Hokkaido Interpreters & Translators Study Society (HITSs) 17th Annual Conference, Sapporo, Japan, 26 Oct. 2025, English, Keynote oral presentation
    26 Oct. 2025 - 26 Oct. 2025, [Invited]
  • Multiliteracies and Fūdo in Motion: Walking and Teaching Tourism
    Teaching Tourism Walking Workshop 2 (TeToWaWo), Hosei University, Tokyo, Japan, 27 Sep. 2025, English, Public symposium
    27 Sep. 2025 - 27 Sep. 2025, 46892564;51361347
  • Visual summaries - Creating transferable multimodal skills through formative assignments
    Teaching Tourism Walking Workshop 1 (TeToWaWo), Hokkaido University, Sapporo, Japan, 27 Jun. 2025, English, Public symposium
    27 Jun. 2025 - 27 Jun. 2025, 46892564
  • Tourism and Rights in a Changing World – Axiology, Harmony of Values, and the End of (the Current) Rules-Based Society
    Human Rights in Tourism – Interim conference RC50, ISA International Sociological Association, Tama University Shonandai Campus, Fujisawa, Japan, 21 Jun. 2025, English
    19 Jun. 2025 - 22 Jun. 2025, 51361347
  • Designing Courses that Enhance Learners' Multiliteracies in Tourism an Hospitality Education - Fostering Adaptive and Inclusive Learning Through Multimodality
    Designing Future Tourism, Hospitality Education Inspired by the Expo Osaka, Kansai, Japan JSTHE, Ritsumeikan University Osaka, Ibaraki Campus, Osaka, Japan, 08 Mar. 2025, English, Oral presentation
    08 Mar. 2025 - 09 Mar. 2025, 46892564
  • ‘Bridging divides in global tourism education – Empowering neurodivergent and ESL learners through visual assignments
    Asia Pacific Conference 2024 Bridging Divides for Global Recovery, Ritsumeikan Asia Pacific University, Beppu, Japan, 30 Nov. 2024, English, Oral presentation
    30 Nov. 2024 - 01 Dec. 2024, 46892564
  • Navigating Polarising Discourses – Cultivating Values-Based Literacies in a Multimodal Society
    Edelheim, Johan
    Asian Conference on Arts & Humanities, Cultural Studies, and Social Sciences, 23 May 2024, English, Keynote oral presentation
    23 May 2024 - 27 May 2024, [Invited]
  • There is No Thing Called Tourism, There is No Tourism Industry, and Work is Not Always Valuable - How Education Can Contribute to Creating Meaningful Jobs
    Edelheim, Johan
    Thinking about global human resource development in the post-corona era – 23rd JSTHE, 09 Mar. 2024, English, Oral presentation
    09 Mar. 2024 - 10 Mar. 2024, 46892564
  • Multiliteracy in Tourism Higher Education – Critical Competence Building in AI Assisted Classrooms
    Edelheim, Johan
    Diverse Voices: Creating change in tourism, hospitality and events – CAUTHE 2024, 6-9 February, Hobart, TAS, Australia, 07 Feb. 2024, English, Oral presentation
    06 Feb. 2024 - 09 Feb. 2024, 46892564
  • Self-representations of the “other” in tourism
    Zhou, Jianhong; Edelheim, Johan
    Diverse Voices: Creating change in tourism, hospitality and events CAUTHE 2024, 6-9 February, Hobart, TAS, Australia. Proceeding editors Oscar Vorobjovas-Pinta and Anne Hardy, Feb. 2024, English
    Feb. 2024 - Feb. 2024
  • Tourism Research Beyond Words – Activating Multimodality
    Edelheim, Johan
    “Tourism Research Cluster” symposium at Curtin University, Perth, WA, Australia, 31 Jan. 2024, English, Invited oral presentation
    31 Jan. 2024 - 31 Jan. 2024, 46892564, [Invited]
  • Why do Tourism Researchers need to know Multiliteracies?
    Edelheim, Johan
    Invited presentation at “Doctoral Thesis symposium” class in the Philosophy Doctor of Tourism (PhDT), Maribor University, Brežice, Slovenia, 11 Dec. 2023, English, Public discourse
    11 Dec. 2023 - 12 Dec. 2023, 46892564, [Invited]
  • Tourism, Hospitality and Events (THE) Education Futures
    Edelheim, Johan
    CAUTHE Teaching and Learning SIG, Brisbane, Australia, 27 Jul. 2023, English, Public symposium
    27 Jul. 2023 - 27 Jul. 2023, 46892564, [Invited]
  • The Future of Tourism Education – Valuable for Whom and for What?
    Edelheim Johan
    CTR International Symposium “The Future of Tourism Education and Destination Management”, Wakayama University, Japan, 17 Jan. 2023, English, Keynote oral presentation
    [Invited]
  • Sustainable Event Legacies – Case: Sapporo 1972 Winter Olympics
    Edelheim, Johan
    Invited lecture for “Sustainable Events Management” class in the Bachelor of Business in Events Management (BBEM), Taylor’s University, Subang Jaya, Malaysia, 25 Sep. 2022, English, Public discourse
    [Invited]
  • A Critical Realist Tourism Perspective Examining Indigeneity of Miao Peoples in China
    Zhou, Jianhong; Edelheim Johan
    Shaping the Next Normal in Tourism, Hospitality and Events CAUTHE 2022, 7-9 February, Brisbane, QLD, Australia, Feb. 2022, English
    Feb. 2022 - Feb. 2022
  • Nekonomics and Feline stationmasters – The point of putting a hat on a cat
    Johan Edelheim
    TRMC 2021 - 3rd International Tourism and Retail Service Management Conference, Sunway University, Malaysia, 13 Oct. 2021, English, Oral presentation
    12 Oct. 2021 - 13 Oct. 2021

    Summary
  • Investigating Ainu Tourism in the Past and Present for Sustainable Indigenous Tourism Development within Japan
    Mayumi Okada; Johan Edelheim
    The Third Pacific Indigenous Tourism Conference (PAITC) 2021, 05 Oct. 2021, English

    Download
  • Sustainable Destination & Venue
    Johan Edelheim
    'Sustainable Events Management' part of Bachelor of International Tourism Management (Events Management) course at Taylor's University, Malaysia, 21 Sep. 2021, English, Public discourse
    [Invited]
  • What can virtual holistic education methods offer tourism learning in a pandemic world?
    Johan Edelheim
    ATLAS ONLINE Annual Conference 2021 Tourism 21: Re-building Tourism – Continuities and Changes, 09 Sep. 2021, English, Oral presentation

    Summary
  • Values-based Hospitality – examined from an etymological perspective
    Johan Edelheim
    “Global Guest Professor” in ‘Contemporary Issues in Hospitality’ Masters class at Sunway University, Malaysia, 20 Jun. 2021, English, Public discourse
    [Invited]
  • Why do We Teach Tourism? An investigation of the purpose of Tourism Higher Education degrees in the Nordic Countries
    Johan Edelheim
    JSTHE Annual Conference, 2021, 07 Mar. 2021, English, Oral presentation

    Summary
  • A Systematic Review Of ‘Indigenous’ And ‘Indigenous Tourism'
    Jianhong Zhou; Johan Edelheim
    CAUTHE Transformations in Uncertain time: Future perfect in tourism, hospitality and events, 10 Feb. 2021, English, Oral presentation
    09 Feb. 2021 - 12 Feb. 2021
  • Inviting Schwarzenegger, de Botton and Ghibli to class – Visual reflections as a means of developing multi-literacy
    Johan Edelheim; Michelle Alexis; Ashley Dollin; Elisa Pellicano; Chujun Wang; Jianhong Zhou; Yihao Zhuo
    TEFI 11 What’s Tourism got to do with it? - Re-purposing tourism: engaging our radical in tourism education, 09 Jun. 2020, English, Oral presentation
    07 Jun. 2020 - 10 Jun. 2020
  • The Princess, the Dragon and the Magic Land of Tourism – Take Two
    Johan Edelheim
    2nd Critical Tourism Studies Asia Pacific Conference 2 – Tourism in Troubled Times: Responsibility, Resistance and Resurgence in the Asia Pacific, Wakayama University, Wakayama, Japan, 18 Feb. 2020, English, Oral presentation
    17 Feb. 2020 - 19 Feb. 2020
  • Arctic tourism: Recent trends, new possibilities, emerging problems
    Johan Edelheim
    Int’l workshop for Arctic Tourism. Sustainable Arctic and Northern Tourism and Cruise: Recent Trends, Possibilities and Challenges, 29 Nov. 2019, English, Invited oral presentation
    [Invited]
  • Web 2.0, attraksjoner og hva kan vi lære av «Cool Japan» (Web 2.0, attractions and what we can learn from “Cool Japan”)
    Johan Edelheim
    Region Stavanger tourism symposium, 30 Nov. 2018, Norwegian, Keynote oral presentation
    [Invited]
  • Learning-Research Nexus: Learning tourism in research-based communities
    Johan Edelheim
    ATLAS Global Conference – Destination Dynamics, Copenhagen, Denmark, 27 Sep. 2018, English, Oral presentation
    26 Sep. 2018 - 29 Sep. 2018
  • Ansvarfull turism tillväxt – eller pleonexia? (Responsible tourism growth or pleonexia?)
    Johan Edelheim
    Naturviterne (Norwegian union of natural scientists) symposium, 15 May 2018, Norwegian, Keynote oral presentation
    [Invited]
  • Relevant universitetsutdannelse innom vertskap og reiseliv leder til studenter med arbeidsevne – men hva er relevant, og hva er arbeidsevne? (Relevant university education in hospitality and tourism leads to employable students – but what is relevant, and what is employable?)
    Johan Edelheim
    HSMAI (Hospitality marketing industry organisation) breakfast symposium, 13 Mar. 2018, Norwegian, Keynote oral presentation
    [Invited]
■ Syllabus
  • Film and Tourism, 2024年, 修士課程, 国際広報メディア・観光学院
  • Tourism, Media and Thought, 2024年, 修士課程, 国際広報メディア・観光学院
  • Tourist Attractions, 2024年, 修士課程, 国際広報メディア・観光学院
  • 大学院共通授業科目（一般科目）：人文社会科学, 2024年, 修士課程, 大学院共通科目
  • 大学院共通授業科目（一般科目）：人文社会科学, 2024年, 修士課程, 大学院共通科目
  • 大学院共通授業科目（一般科目）：人文社会科学, 2024年, 修士課程, 大学院共通科目
  • 大学院共通授業科目（一般科目）：人文社会科学, 2024年, 修士課程, 大学院共通科目
  • 大学院共通授業科目（一般科目）：複合領域, 2024年, 修士課程, 大学院共通科目
  • 一般教育演習(ﾌﾚｯｼｭﾏﾝｾﾐﾅｰ), 2024年, 学士課程, 全学教育
  • 国際交流Ⅱ, 2024年, 学士課程, 国際本部
  • 社会の認識, 2024年, 学士課程, 全学教育
  • 専門横断科目（一般科目）：複合領域, 2024年, 学士課程, 専門横断科目
■ Affiliated academic society
  • Apr. 2025 - Present
    International Sociological Association (RC50 - Tourism)
  • Nov. 2019 - Present
    The Japanese Society for Tourism and Hospitality Educators
  • Jan. 2014 - Present
    Tourism Education Futures Initiative
  • Aug. 2012 - Present
    The Finnish Society for Tourism Research
  • Feb. 2003 - Present
    CAUTHE - Council for Australasian Tourism and Hospitality Educators
■ Research Themes
  • Values-based Learning of Tourism Higher Education in a Fragile World
    Grants-in-Aid for Scientific Research
    Apr. 2023 - Mar. 2028
    Japan Society for the Promotion of Science, Grant-in-Aid for Scientific Research (C), Hokkaido University, Principal investigator, 23K02542
  • Japanese low-consumptive wildlife tourism: meaning and morality in hybrid online-offline spaces
    Grants-in-Aid for Scientific Research
    22 Apr. 2022 - 31 Mar. 2023
    Edelheim Johan; CROSSLEY EMILIE
    Japan Society for the Promotion of Science, Grant-in-Aid for JSPS Fellows, Hokkaido University, 22F20797
  • Japanese low-consumptive wildlife tourism: meaning and morality in hybrid online-offline spaces
    Grants-in-Aid for Scientific Research
    28 Jul. 2021 - 31 Mar. 2022
    Edelheim Johan; CROSSLEY EMILIE
    The research explores how wildlife tourism in Japan is responding to increasing consumer pressure for close, embodied encounters with captive animals. Through a multi-sited, multispecies ethnography of Ezo red foxes at five zoos, the research analysed commodified ‘fox hugs’ and feeding encounters that satisfy tourists’ desires for wildlife selfies, feelings of iyashi and social capital. These practices have raised animal welfare concerns among some tourists and observations of the foxes’ behaviour indicate that these concerns may be justified. The research concludes that more ethical iyashi experiences can be derived from captive wildlife viewing at close proximity in which the animals are not subjected to forced physical contact with tourists or made to compete for food.
    Japan Society for the Promotion of Science, Grant-in-Aid for JSPS Fellows, Hokkaido University, 21F20797
  • 日本の低消費型野生動物ツーリズム:オンラインオフライン混合空間における意味と倫理
    科学研究費助成事業
    13 Nov. 2020 - 31 Mar. 2022
    Edelheim Johan; CROSSLEY EMILIE
    日本学術振興会, 特別研究員奨励費, 北海道大学, 20F20797