Researcher basic information

• 博士, 一橋大学

• https://researchmap.jp/juhyeokjang?lang=en

• https://jglobal.jst.go.jp/detail?JGLOBAL_ID=201701008368791336

• 201701008368791336

• サービスマーケティング
• Tourism
• hospitality
• 消費者行動

• Humanities & Social Sciences, Business administration
• Humanities & Social Sciences, Tourism studies
• Humanities & Social Sciences, Accounting

• Master's degree program, Graduate School of International Media, Communication, and Tourism Studies
• Doctoral (PhD) degree program, Graduate School of International Media, Communication, and Tourism Studies

Research activity information

• Jul. 2022, 日本組織会計学会, 優秀発表賞
  コロナ禍におけるホテルのサービス品質管理が顧客の再訪問意図に与える影響
• 2022, World Cultural Tourism Association, Best Paper
  The Impact of Managerial Responses to Online Reviews on Customer Engagement Behavior in the Hotel Industry: A Comparison of Pre- and Post-pandemic Data.
• Sep. 2019, 日本観光研究学会, 優秀論文賞
  顧客レビューに対するレスポンス管理の現状とその効果 ―日本の宿泊予約サイトを中心に―
• Aug. 2019, 北海道大学, 平成30年度エクセレントティーチャーズ
• Jun. 2018, 北海道大学, 平成29年度エクセレントティーチャーズ

• Can winter sport nostalgia stimulate tourists’ motivation during the off-season? A two-wave longitudinal study
  Shubin Yu; Yi Xuan Ong; Juhyeok Jang
  Journal of Vacation Marketing, 6, 2, SAGE Publications, 13 May 2026
  English, Scientific journal, Drawing on theories of sport nostalgia and motivation, this study proposed a Seasonal Nostalgia-Motivation-Intention (SNMI) framework within active sport tourism to explain seasonal transitions. Given the strong seasonality and alpine setting of winter sport tourism, as well as growing concerns about global warming, the influence of winter sport nostalgia on behavior may fluctuate more than in other contexts. This study employed a two-wave longitudinal design to analyze both cross-sectional and cross-lagged relationships using data from 515 Japanese winter sport tourists. Cross-sectional analysis showed a significant direct effect of nostalgia on revisit intentions at both waves, stronger at T ₁ (the end of the snow season) than T ₂ (the height of the summer season), with the relationships mediated by motivation. At cross-lagged setting, nostalgia at T ₁ exerted a negative effect on motivation and an indirect negative effect on revisit intentions at T ₂ . This study provides pioneering empirical evidence of the beneficial short-term impact and the bittersweet nature of winter sport nostalgia over time. The findings provide practical implications for strategic initiative in winter sports industry.
• How Mobile Payment Use and Digital Literacy Shape Japanese Tourists’ Satisfaction: Insights from Innovation-Related Theories
  Jie Yang; Juhyeok Jang
  Journal of Smart Tourism, 6, 2, 111, 124, SAGE Publications, 05 Jan. 2026, [Peer-reviewed], [Corresponding author]
  English, Scientific journal, As a leading Asia-Pacific tourism destination, Japan is experiencing a strong recovery in its tourism sector. With rising tourist spending, the influence of payment methods on overall travel satisfaction is gaining attention. This study employed Innovation Diffusion Theory and Innovation Resistance Theory to examine antecedents of mobile payment usage among domestic travelers in Japan, and how usage and digital literacy affect satisfaction. Data were collected from 542 respondents via an online survey and analyzed using SmartPLS 4. Results reveale that perceived relative advantage and observability positively influenced actual use, while risk barrier had a negative impact. Notably, digital literacy exerted a stronger influence on transaction satisfaction than on actual usage. In addition, actual usage significantly enhanced both transaction and travel satisfaction. These findings suggest that promoting mobile payments not only supports the development of smart tourism but also contribute to a more seamless and satisfying travel experience in Japan.
• Influence of Korean SNS Branded Webtoons on User Satisfaction and Behavioral Intention
  Youngkyung KWON; Juhyeok JANG
  The Journal of Economics, Marketing and Management, 13, 6, 1, 11, Dec. 2025, [Peer-reviewed], [Corresponding author]
  English, Scientific journal
• Impact of Hotel Service Quality on Revisit Intention During COVID-19
  Juhyeok JANG
  Japanese Management and International Studies, 19, 65, 82, Aug. 2025, [Peer-reviewed], [Lead author]
  English, Scientific journal
• 観光ボイコットの心理的メカニズムの解明：計画的行動理論に基づく実証分析
  張壔赫
  産業經理, 85, 2, 125, 137, Jul. 2025, [Invited]
  Japanese, Scientific journal
• Tourists' Re-Participation Intention in Wellness Tourism: Differences by Health Status and Health Consciousness
  Jiao Li; Han Zhou; Kaige Zhu; Juhyeok Jang
  The Journal of Economics, Marketing and Management, 12, 5, 91, 103, 30 Oct. 2024, [Peer-reviewed], [Corresponding author]
  English, Scientific journal
• Factors Influencing Users’ Content Sharing Intention in Travel-Related Consumer Generated Media
  Jiao LI; Kaige ZHU; Juhyeok JANG
  Information and Communication Technologies in Tourism 2023, 113, 127, Springer Nature Switzerland, 15 Jan. 2023, [Peer-reviewed], [Corresponding author]
  English, In book, Abstract
  
  Travel-related consumer generated media (CGM) plays an increasingly important role in travelers’ decision-making process. Strenuous effort has been dedicated to explore CGM’s impact on users’ travel behaviors. However, little is known about the motivations that drive users to post information on travel-related CGM. By combining the technology acceptance model (TAM), theory of planned behavior (TPB), and uses and gratifications theory (U&G), this study aims to delve into such motivational factors. The results revealed that users’ perceived ease of use when posting content significantly affects perceived usefulness. Additionally, users’ gratification derived from entertainment, information sharing, and rewards could positively influence their attitudes toward content sharing. Moreover, attitude, subjective norms, perceived behavioral control, and perceived usefulness jointly determine users’ intention to use travel-related CGM for content sharing. However, the impacts of perceived usefulness, perceived ease of use, status-seeking, socializing, and passing time on their attitudes toward content sharing were insignificant. This study tests the possibility of combining the TAM, TPB, and U&G to expand their application in the field of travel-related CGM, and provides suggestions for travel-related CGM managers to improve their services.
• Exploring the Possibility of Short-Form Travel Videos for Cross-Border Promotion in Rural Tourism During the COVID-19 Pandemic: A Case Study of Ganzi Tibetan Autonomous Prefecture, China
  Kaige ZHU; Jiao LI; Juhyeok JANG
  Information and Communication Technologies in Tourism 2023, 128, 141, Springer Nature Switzerland, 15 Jan. 2023, [Peer-reviewed], [Corresponding author]
  English, In book, Abstract
  
  The impacts of short-form travel videos (STVs) on destination marketing have been widely acknowledged in recent years. Although there have been many prior studies on short video platforms, the mechanism and research system of the impacts of travel contents in short-form videos on users are not clear. This study aims to reveal the possibilities of STVs in cross-border tourism promotion and to develop research models and survey methods applicable to research related to the contents of STVs. Therefore, a scenario-based experiment was designed using STVs related to Ganzi (甘孜) destination. The findings (N = 456) highlighted that users’ attitudes towards STVs have a direct impact on destination image and travel intention, while users’ emotional resonance (self-reference, sense of presence) and cognitive resonance (perceived esthetics, credibility, and entertainment) jointly determine users’ attitudes towards STVs. With the application of stimulus-organism-response (SOR) theory as a basic framework, this study explains the influence mechanism of STVs. The possibility of cross-border promotion and destination image building in impoverished areas was explored using a scenario-based experiment.
• 韓国人観光客の宿泊レビューに対するレスポンス
  張 壔赫
  日本国際観光学会自由論集, 3, 53, 57, Sep. 2019
  Japanese, Scientific journal
• The Effect of Managerial Response to Customer Review：with a Focus on Hotel Reservation Web Site in Japan
  JANG JUHYEOK
  The Tourism Studies, 31, 1, 75, 84, Sep. 2019, [Peer-reviewed]
  Japanese, Scientific journal
• Review of Quality Cost Management in Service Industry
  JANG JUHYEOK
  Journal Finance and Accounting Accountiong Information, 19, 3, 29, 49, Sep. 2019, [Peer-reviewed]
  Korean, Scientific journal
• Moderate Effects of Managerial Response on Hotel Ratings of Japanese Tourists
  JANG JUHYEOK
  The International Journal of Industrial Distribution & Business; IJIDB, 10, 7, 83, 89, Jul. 2019, [Peer-reviewed]
  Scientific journal
• The Estimation of Opportunity Loss for Quality Cst Management in Service Industry
  JANG JUHYEOK
  Japan Cost Accounting Association, 41, 2, 146, 156, Sep. 2017, [Peer-reviewed]
  Japanese, Scientific journal
• サービス品質コストマネジメントの新たな枠組み
  張 壔赫
  原価計算研究, 40, 1, 122, 132, Apr. 2016, [Peer-reviewed]
  Japanese, Scientific journal
• PAFモデルのサービス業への適用に関する研究
  張 壔赫
  一橋大学, Mar. 2016, [Peer-reviewed]
  Japanese, Doctoral thesis
• Research on Accounting Education in Universities of Korea(2)
  洪 慈乙; 尻無濱; 芳崇; 張 壔赫
  山形大学紀要(社会科学), 46, 2, 67, 81, 山形大学, Feb. 2016
  Japanese, Research institution
• Research on Accounting Education in Universities of Korea
  洪 慈乙; 尻無濱; 芳崇; 張 壔赫
  山形大学紀要(社会科学), 46, 1, 139, 168, 山形大学, Jul. 2015
  Japanese, Research institution

• Dual-Pathway Mechanisms of AI Literacy in Tourism Chatbot Use : The Mediating Roles of Trust and Rapport
  Juhyeok JANG
  ENTER26 e-Tourism Conference, 29 Jan. 2026, English, Oral presentation
  27 Jan. 2026 - 31 Jan. 2026, 46798780
• Assessing How Tourists’ Perceived Experiences with STTs Affect Continued Use Intention in Mountain Regions: An Elaboration Likelihood Model Framework with Gender-based Self-efficacy
  Shubin YU; Yi Xuan ONG; Juhyeok JANG
  The 3rd World Conference on Smart Tourism, 19 Dec. 2025, English, Oral presentation
  17 Dec. 2025 - 20 Dec. 2025
• From technology to affection: the relationship between themed queueing experiences, extended reality, and brand love in theme parks
  Mengming CHEN; Juhyeok JANG; Hiroyuki KAMIYAMA
  The 3rd World Conference on Smart Tourism, 18 Dec. 2025, English, Oral presentation
  17 Dec. 2025 - 20 Dec. 2025
• Is Trust Enough? The Role of Rapport in the Use of ChatGPT for Travel Information
  Juhyeok JANG
  The 3rd World Conference on Smart Tourism, 18 Dec. 2025, English, Oral presentation
  17 Dec. 2025 - 20 Dec. 2025, 46798780
• When Past Meets Future: The Longitudinal Study of Winter Sport Nostalgia and Well-being
  Shubin YU; Yi Xuan ONG; Juhyeok JANG
  2025 Travel and Tourism Research Association Annual Chapter Conference, 07 Dec. 2025, English, Oral presentation
  05 Dec. 2025 - 08 Dec. 2025
• Impact of Information Sources Credibility on Wellness Tourism Behavioral Intentions
  Jiao LI; Juhyeok JANG
  2025 Travel and Tourism Research Association Annual Chapter Conference, 07 Dec. 2025, English, Oral presentation
  05 Dec. 2025 - 08 Dec. 2025
• Determinants of Continuance Intention in ChatGPT-Based Tourism Planning －Focusing on the Roles of Trust and Perceived Risk－
  Juhyeok JANG
  第40回日本観光研究学会全国大会, 07 Dec. 2025, Japanese, Oral presentation
  05 Dec. 2025 - 07 Dec. 2025, 46798780
• Investigating dual routes communication of smart tourism technologies in winter sports tourism
  Shubin YU; Yi Xuan ONG; Jie YANG; Juhyeok JANG
  2025 global marketing conference, 25 Jul. 2025, English, Oral presentation
  24 Jul. 2025 - 28 Jul. 2025
• Is Information Quality Enough? Examining The Trust-Rapport Mechanism in AI Adoption For Tourism
  Juhyeok JANG; Naoya ITO
  Asia Pacific Tourism Association 2025 Annual Conference, 09 Jul. 2025, English, Oral presentation
  07 Jul. 2025 - 09 Jul. 2025, 46798780
• Nostalgia As A Catalyst: Revitalizing Japan's Domestic Winter Sports Market
  Shubin YU; Jie YANG; Yi Xuan ONG; Juhyeok JANG
  Asia Pacific Tourism Association 2025 Annual Conference, 08 Jul. 2025, English, Oral presentation
  07 Jul. 2025 - 09 Jul. 2025
• Building Trust in Travel: The Role of Source Availability and Information Recency in AI Chatbot Interactions
  Juhyeok JANG
  ENTER25 e-Tourism Conference, 21 Feb. 2025, English, Poster presentation
  18 Feb. 2025 - 21 Feb. 2025, 46798780;45829902
• Examining the Impact of Nostalgia on Behavioral Intentions in Winter Sports Tourism: A Study of Seasonal Demand Variations
  Shubin YU; Yixuan ONG; Juhyeok JANG
  Council for Australasian Tourism and Hospitality Educaiton 35th Annual Conference, 13 Feb. 2025, English, Oral presentation
  10 Feb. 2025 - 13 Feb. 2025
• Effectiveness of AI Chatbots in Service Recovery: An Empirical Study
  Juhyeok JANG
  2024 Travel and Tourism Research Association Annual Chapter Conference, 02 Dec. 2024, English, Oral presentation
  30 Nov. 2024 - 03 Dec. 2024, 45829902
• Examining The Impact Of Tourists' Perceived Value From Winter Sports Apps On Tourists' Behavioral Intentions
  Shubin YU; Kaige ZHU; Juhyeok JANG
  Asia Pacific Tourism Association 2024 Annual Conference, 04 Jul. 2024, English, Oral presentation
  03 Jul. 2024 - 05 Jul. 2024
• Examining Consumer Behavior in the Context of Personal Data Sharing for Digital Healthcare: Exploring the Influence of Health Literacy and Personal Characteristics on Intention to Disclose
  Jue LEE; Kaige ZHU; Juhyeok JANG
  2024 American Marketing Association Winter Academic Conference, 20 Feb. 2024, English, Oral presentation
  20 Feb. 2024 - 25 Feb. 2024
• Exploring The Impact of Music in Short-Form Travel Videos on Users’ Emotional Resonance, Sharing Intention, and Impulsive Travel Intention
  Kaige ZHU; Jiao LI; Han ZHOU; Juhyeok JANG
  ENTER24 e-Tourism Conference, 19 Jan. 2024, English, Oral presentation
  16 Jan. 2024 - 19 Jan. 2024
• LLM-Based Chatbot vs. Human Interactions: The Impact of Service Recovery on Customer Complaint Behaviour
  Juhyeok JANG; Kaige ZHU; Jiao LI
  ENTER24 e-Tourism Conference, 17 Jan. 2024, English, Poster presentation
  16 Jan. 2024 - 19 Jan. 2024, 45829902
• China's Tourism Boycott of Japan: Examining the Impact of Cultural Involvement
  Juhyeok JANG; Jiao LI; Kaige ZHU
  2023 Travel and Tourism Research Association Annual Chapter Conference, 03 Dec. 2023, English, Oral presentation
  01 Dec. 2023 - 04 Dec. 2023
• The Relationship between the Quality of Wellness Tourism Information on Social Media and the Travel Intentions of Generations Y and Z
  Jiao LI; Kaige ZHU; Juhyeok JANG
  2023 Travel and Tourism Research Association Annual Chapter Conference, 03 Dec. 2023, English, Oral presentation
  01 Dec. 2023 - 04 Dec. 2023
• Exploring Consumer Behavior Surrounding the Sharing of Personal Data for Digital Healthcare: The Impact of Health Literacy and Personal Characteristics on Intention to Disclose
  Jue LEE; Kaige ZHU; Juhyeok JANG
  Society For Marketing Advances Conference 2023, 11 Nov. 2023, English, Oral presentation
  08 Nov. 2023 - 11 Nov. 2023
• Restarting Travel after COVID-19: Video Marketing and the Flow Experience
  Kaige ZHU; Jiao LI; Juhyeok JANG; Han ZHOU
  2023 American Marketing Association Summer Academic Conference, 06 Aug. 2023, English, Oral presentation
  04 Aug. 2023 - 06 Aug. 2023
• Intention to Participate in Wellness Tourism among People with Health Problems: Differences by Gender, Age, and Income
  Jiao LI; Kaige ZHU; Juhyeok JANG; Han ZHOU
  2023 American Marketing Association Summer Academic Conference, 04 Aug. 2023, English, Poster presentation
  04 Aug. 2023 - 06 Aug. 2023
• Tourists’ Intention to Participate in Wellness Tourism: Differences by Health Condition and Health Consciousness
  Jiao LI; Han ZHOU; Kaige ZHU; Juhyeok JANG
  Asia Pacific Tourism Association 2023 Annual Conference, 07 Jul. 2023, English, Oral presentation
  05 Jul. 2023 - 08 Jul. 2023
• A Study of The Influence of Other Customers on Customers in Real Stores of Japanese Travel Agencies
  Tatsuya KANDA; Juhyeok JANG
  Asia Pacific Tourism Association 2023 Annual Conference, 06 Jul. 2023, English, Oral presentation
  05 Jul. 2023 - 08 Jul. 2023
• Tourism Destination Marketing after COVID-19: The Impact of Video Type on Digital Native Tourists' Outbound Travel Intentions
  Kaige ZHU; Jiao LI; Han ZHOU; Juhyeok JANG
  Asia Pacific Tourism Association 2023 Annual Conference, 06 Jul. 2023, English, Oral presentation
  05 Jul. 2023 - 08 Jul. 2023
• Factors Influencing Users’ Content Sharing Intention in Travel-Related Consumer Generated Media
  Jiao Li; Kaige ZHU; Juhyeok JANG
  ENTER 2023 eTourism Conference, 19 Jan. 2023, English, Oral presentation
  18 Jan. 2023 - 20 Jan. 2023
• Exploring the Possibility of Short-Form Travel Videos for Cross-Border Promotion in Rural Tourism During the COVID-19 Pandemic: A Case Study of Ganzi Tibetan Autonomous Prefecture, China
  Kaige ZHU; Jiao Li; Juhyeok JANG
  ENTER 2023 eTourism Conference, 18 Jan. 2023, English, Oral presentation
  18 Jan. 2023 - 20 Jan. 2023
• The Impact of Protective Measures on Revisit Intention to Capsule Hotels in Japan
  Juhyeok JANG; Jiao LI; Kaige ZHU
  第37回日本観光研究学会全国大会, 18 Dec. 2022, Japanese, Oral presentation
  16 Dec. 2022 - 18 Dec. 2022
• Research on travel information search and travel intention using SNS during Covid-19
  Jiao Li; Kaige ZHU; Juhyeok JANG
  Travel and Tourism Research Association Asia-Pacific Chapter 9th Annual Conference, 03 Dec. 2022, English, Oral presentation
  01 Dec. 2022 - 04 Dec. 2022
• A study of Airbnb Users' Repurchase Intentions and WOM Intentions During the COVID-19 Pandemic
  Kaige ZHU; Jiao Li; Juhyeok JANG
  Travel and Tourism Research Association Asia-Pacific Chapter 9th Annual Conference, 03 Dec. 2022, English, Oral presentation
  01 Dec. 2022 - 04 Dec. 2022
• The Impact of Managerial Responses to Online Reviews on Customer Engagement Behavior in the Hotel Industry: A Comparison of Pre- and Post-pandemic Data
  Juhyeok JANG
  25th International Joint World Cultural Tourism Conference, 28 Aug. 2022, English, Oral presentation
  27 Aug. 2022 - 29 Aug. 2022
• The Impact of Hotel Service Quality Management on Customers' Revisit Intentions during COVID-19 Pandemic
  Juhyeok JANG
  The 5th Annual Conference of Japan Society of Organization and Accounting, 10 Jul. 2022, Japanese, Oral presentation
  09 Jul. 2022 - 10 Jul. 2022
• “WILL YOU TRAVEL JAPAN AGAIN?” MODERATING FACTORS OF TOURISM BOYCOTT IN SOUTH KOREA
  Juhyeok JANG
  Asia Pacific Tourism Association 2022 Annual Conference, 06 Jul. 2022, English, Oral presentation
  06 Jul. 2022 - 08 Jul. 2022
• 外国語の宿泊レビューに対するレスポンスについての一考察
  張 壔赫
  観光情報学会第16回全国大会, Jun. 2019, Japanese
  [Domestic Conference]
• 顧客レビューに対するManagerial Responseの研究動向：宿泊業を中心に
  張 壔赫
  第16回情報文化学会北海道支部研究会, May 2019, Japanese
  [Domestic Conference]
• 訪韓日本人観光客の宿泊レビューに関するレスポンスの現状：楽天トラベルを中心に
  張 壔赫
  第40回韓国ホテル観光学会春季学術大会, Apr. 2019
  [Domestic Conference]
• サービス業の品質コストマネジメントにおける機会損失の推定
  張 壔赫
  第42回日本原価計算研究学会全国大会自由論題報告, Aug. 2016, Japanese
  [Domestic Conference]
• サービス業におけるPAFアプローチの適用の問題性
  張 壔赫
  第41回日本原価計算研究学会全国大会自由論題報告, Sep. 2015, Japanese, Oral presentation
  [Domestic Conference]

• 国際広報メディア・観光学研究, 2024年, 修士課程, 国際広報･観光 ＭＣ
• 社会調査法Ⅱ（定量・データマイニング）, 2024年, 修士課程, 国際広報メディア・観光学院
• サービス産業広報論演習, 2024年, 修士課程, 国際広報･観光 ＭＣ
• 英語Ⅰ, 2024年, 学士課程, 全学教育
• 国際広報メディア・観光学特別研究, 2024年, 博士後期課程, 国際広報･観光 ＤＣ
• 英語Ⅰ, 2024年, 学士課程, 全学教育
• 国際学会発表, 2024年, 博士後期課程, 国際広報･観光 ＤＣ
• 英語Ⅲ, 2024年, 学士課程, 全学教育
• 英語Ⅳ, 2024年, 学士課程, 全学教育
• 英語技能別演習, 2024年, 学士課程, 全学教育
• 英語演習, 2024年, 学士課程, 全学教育

• Apr. 2025 - Present
  Association for Smart Tourism
• Apr. 2022 - Present
  Asia Pacific Tourism Association
• Apr. 2022 - Present
  日本組織会計学会
• Jan. 2020 - Present
  International Federation for Information Technology and Travel & Tourism
• Apr. 2018 - Present
  JAPAN INSTITUTE OF TOURISM RESEARCH
• Apr. 2015 - Present
  THE JAPAN COST ACCOUNTING ASSOCIATION

• Service Recovery Strategies Using AI Chatbots: Targeting the Hospitality Industry
  Grants-in-Aid for Scientific Research
  Apr. 2024 - Mar. 2028
  Japan Society for the Promotion of Science, Grant-in-Aid for Scientific Research (C), Hokkaido University, Principal investigator, 24K15506
• AIチャットボットの導入が企業のレピュテーションに与える影響：ホスピタリティ産業を中心として
  2023年度学術研究支援（研究助成）
  Nov. 2023 - Mar. 2025
  JANG JUHYEOK
  公益財団法人 野村マネジメント・スクール, Principal investigator
• A consideration of the theory and method of response management for online hotel reviews
  Grants-in-Aid for Scientific Research
  Apr. 2020 - Mar. 2023
  JANG Juhyeok
  Considering the current situation where attracting foreign tourists is an important topic, this study aims to provide clear suggestions on what kind of response management is appropriate for foreign language reviews. The results show that the role of response changed before and after the Corona disaster. Furthermore, the results of a study conducted in a broader domain, targeting perceived risk, confirmed that service quality dimensions, especially those related to employee competence, play an important role in reducing perceived risk when customers visit hotels. In addition, it was found that in the post-COVID-19 era, the quality of the hotel facilities and the reliability of the service were found to be particularly important service quality dimensions.
  Japan Society for the Promotion of Science, Grant-in-Aid for Early-Career Scientists, Hokkaido University, 20K20075